How Logo Colors Can Improve Your Brand
It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Do you have a trendy or classy brand? What ages are you targeting for your market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It shows overall energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. They are more powerful when combined with other colors.